Education

My Experience

Indiana University Bloomington, August 2022 - May 2025

Bachelor of Arts, Media Concentration in Advertising

The Trojan Horse Restaurant Capstone Campaign

  • Devised a targeted ad campaign aimed at increasing the visibility and awareness of The Trojan Horse restaurant within the IU undergraduate community.

  • Directed a team of peers, managing project timelines and deadlines, controlled campaign materials, and oversaw client communications.

  • Spearheaded the creation of the campaign's strategy deck, effectively conveying key objectives, insights, and deliverables.

  • Crafted copy for social media, print ads, and OOH assets, to ensure messaging resonated with the target by using a tone and language that aligned with the restaurant’s brand values.

Indiana Chamber of Commerce Prosperity Campaign

  • Strategized campaign proposal around the 6th pillar of ICC’s 2035 Prosperity Plan.

  • Executed solution through SEO landing page and display ads that incentivized volunteer opportunity initiatives to improve Indiana’s health and wellness.

Hoosiers Connect NIL collective campaign

  • Designed promotional strategies using social media platforms and local advertising to increase undergraduate NIL contributions for the Hoosiers Connect NIL collective.

  • Developed and executed an integrated marketing proposal that incorporated visual design, social media content, and athlete endorsements.

Spirit Airlines Audience Segmentation Campaign

  • Worked within a team to design marketing materials and develop a strategy deck, aligning with target audience segmentation.

  • Used analytical tools (e.g., MRI Simmons) to research and understand consumer behaviors, aiding in the development of targeted digital ads and print flyers.