Olipop Creative Campaign
The Challenge
The soft drink market is dominated by Pepsi and Coke, but these brands face criticism for unhealthy ingredients. A new brand must stand out by offering natural, nutritious drinks that appeal to health-conscious consumers without compromising on flavor.
The Process
Along with my partners Emily and Graham, we developed roughs to solidify a campaign concept which we eventually turned into comps.
The Solution
We centered on positioning Olipop as the “smarter” choice for consumers and showed the Olipop can as different intellectual figures to convey our “smarter” choice strategy.
New Direction
The new direction of this campaign will feature the “Professor Pop” character in different classroom or lab room scenes while teaching about the “Olismart” formula and its ingredients.
